Getting your product featured on an “As Seen on TV” infomercial or commercial requires a strategic approach and thorough preparation. These products are typically marketed through direct response advertising, and many of them have achieved significant success. Here are the steps to consider if you want your product to be featured as seen on TV:
- Develop a Unique Product:
- Ensure your product solves a common problem or offers a unique benefit that appeals to a broad audience. It should have mass-market appeal.
- Create a Compelling Pitch:
- Craft a persuasive pitch that highlights the benefits of your product and why it’s a must-have for consumers. Focus on the problem it solves and how it improves people’s lives.
- Protect Your Intellectual Property:
- If your product is unique, consider obtaining patents, trademarks, or copyrights to protect your intellectual property from potential imitators.
- Market Research:
- Conduct thorough market research to identify your target audience and understand their needs and preferences. This information will be crucial for marketing your product effectively.
- Professional Prototype and Packaging:
- Invest in a high-quality prototype and packaging that showcases your product effectively. Presentation matters in the world of infomercials.
- Create a Video Pitch:
- Develop a compelling video presentation that demonstrates how your product works and addresses its key benefits. This video will be an essential part of your pitch.
- Prepare a Sales Pitch:
- Craft a concise and persuasive sales pitch that outlines the unique selling points of your product. This pitch should be engaging and deliverable within a short timeframe.
- Identify Potential Partners:
- Research companies that specialize in direct response marketing or infomercial production. Some well-known companies in this industry include Guthy-Renker, As Seen on TV, and Telebrands.
- Submit Your Product:
- Contact the companies you’ve identified and submit your product for consideration. This may involve filling out a submission form or sending a pitch package that includes your prototype, video pitch, and sales pitch.
- Negotiate Terms:
- If a company is interested in featuring your product, be prepared to negotiate the terms of the partnership. This may include licensing agreements, royalty fees, and marketing budgets.
- Production and Marketing:
- Work with the chosen company to produce the infomercial or commercial. This includes scriptwriting, filming, and editing. Develop a marketing strategy to reach your target audience.
- Launch Campaign:
- Once the infomercial or commercial is ready, launch the campaign across various media channels, including television, online advertising, and social media.
- Monitor Results:
- Continuously monitor the performance of your campaign, including sales, customer feedback, and return rates. Adjust your marketing strategy as needed.
- Expand Distribution:
- If your product gains traction, explore opportunities to expand its distribution through retail channels, online marketplaces, or other outlets.
Keep in mind that success in the “As Seen on TV” space is not guaranteed, and competition can be fierce. It’s essential to have a well-thought-out marketing strategy and partner with experienced professionals in the industry to maximize your chances of success. Additionally, be prepared for the financial and logistical aspects of launching a marketing campaign, as it can be a significant investment.
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